Deliverables:

• Logo

• T-shirt design

• Racing ribbon design

This was a branding project to create a cohesive system for a small number of components for a local triathlon. I decided to represent the Lumberjack Triathlon logo by featuring each of the events in the trees with stylized representations of people. I used curvilinear elements to create the figures and repeated that element in the trees and the curved type, which I then continued to use in the triathlon ribbon.