Ashland Elevator has been a company that I have done multiple projects for now. I first started with updating their fleet graphics. They used only have their logo featured on the doors of their cars but I decided to try multiple versions to add more character to their brand. The one they landed on included a gradient flowing from the car’s natural color into their branded blue color which became solid once it got to the tailgate. I also added a full type lockup of their name on the doors to go along with the logo icon. This lockup and logo was then carried over to a large sign of dimensional letters and a circular icon that was mounted directly to the face of their main office building.